Latest News in the food Industry

Product launches & NPD 

Magnum targets ice cream lovers’ moods with new flavours

Magnum targets ice cream lovers’ moods with new flavours

2 May 2024

Unilever-owned Magnum has released a suite of “mood-inspired flavours” as the 2024 ice cream season kicks off. The offerings, marketed as the Magnum Pleasure Express, are Magnum's first foray into the “mood-food” category.

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Children’s food and drink claims centre on health and wellness

Children’s food and drink claims centre on health and wellness

1 May 2024

A new report by HealthFocus International shows parents are at the forefront of health and wellness trends, leading the way for packaging claims on children’s products.

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Plant-based marketing 101: How to create a standout plant-based dairy product

Plant-based marketing 101: How to create a standout plant-based dairy product

30 Apr 2024

Aurore de Monclin from HMT, the marketing firm that helped rebrand Oatly, shares her tips to create a plant-based dairy brand that stands out from the crowd.

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Balenti adds the benefits of baobab to functional nut butters

Balenti adds the benefits of baobab to functional nut butters

19 Apr 2024

French startup Balenti uses sustainably sourced, wild-harvested baobab fruit to make its healthy nut butters with functional benefits.

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Beyond Burger’s clean-label recipe revamp

Beyond Burger’s clean-label recipe revamp

2 Apr 2024

Following annual revenue and profit losses, plant-based leader Beyond Burger has updated its ingredient list, adding avocado oil for a healthier fat profile and removing “unnecessary” ingredients.

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KoRo’s limited edition pistachio-packed waffle delivers balanced indulgence

KoRo’s limited edition pistachio-packed waffle delivers balanced indulgence

26 Mar 2024

Natural food brand KoRo’s special edition vegan waffle crafted with 45% pistachios, stands as a healthy yet indulgent snack, embracing the nutritious appeal of nuts.

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India’s mithai market develops new ingredient and flavour profiles

India’s mithai market develops new ingredient and flavour profiles

18 Mar 2024

Mithai is a hugely popular dessert and sweet snack in India and manufacturers are experimenting with unique ingredients, new flavour combinations, and healthier versions to capture new audiences.

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Exploring the future of health and wellness retail at Vitafoods Europe

Exploring the future of health and wellness retail at Vitafoods Europe

14 Mar 2024

With retail-focussed content sessions, buyer networking, and finished product tasting sessions, this year’s Vitafoods Europe offers a not-to-be-missed opportunity for retailers to up their health and wellness game.

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Trust, comfort, convenience, and reframing ageing dominate in the US

Trust, comfort, convenience, and reframing ageing dominate in the US

8 Mar 2024

Clear communication, comfort choices, optimising eating occasions, and changing how we think about ageing are among North America’s top food and drink trends in 2024.

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Unilever and Perfect Day’s animal-free dairy dessert: Is precision fermentation the future of dairy?

Unilever and Perfect Day’s animal-free dairy dessert: Is precision fermentation the future of dairy?

6 Mar 2024

Perfect Day, a precision fermentation dairy supplier, has partnered with Unilever's Breyers, a brand of ice cream and frozen dairy desserts, to launch Breyers lactose-free chocolate frozen dessert.

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Jelly Drops made of 95% water tackle dehydration among seniors

Jelly Drops made of 95% water tackle dehydration among seniors

27 Feb 2024

Specialised nutrition startup Jelly Drops makes small jelly drops that contain 95% water and added electrolytes and vitamins to combat dehydration among elderly people and those with dementia who often forget to drink– a common yet previously underserv...

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D’Amazonia launches functional tea to support menopausal women

D’Amazonia launches functional tea to support menopausal women

15 Feb 2024

Growing awareness about women’s health needs during perimenopause and menopause has prompted a number of brands to start exploring this space, including the recent launch of a functional tea by UK company D’Amazonia.

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